Coachella is one of the largest three day music and arts festivals in America, and is known worldwide for its presence of celebrities (both attending and performing), and with celebrities, comes drama. Mid April of 2014, social media whipped into a frenzy with the hashtag #culturalappropriation being the main attraction. This is not the first time that there has been an evident outcry of outraged audiences in relation to cultural appropriation in festivals, but the large amount of celebrities both present and involved in this controversial trend made the issue unavoidable and has propelled the discussion into a worldwide debate. The photos of celebrities attending this festival spread through both fashion and music social media like wildfire, igniting conflict and debate along its path. Cultural appropriation has become more and more evident in the music scene, both in the music content and in the crowd. I thought with the relevance to my demographic, it would be appropriate to analyse the alleged appropriation and or co-optation currently occurring in the music industry.
One of the most recent and prominent cases of cultural appropriation in both music and fashion is the song “Come and Get It” by Selena Gomez.
There is a very fine line between being influenced by a culture and appropriating it, and Selena seems to be teetering on the middle line as there is no clear consensus drawn as of yet.